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Web ‘Qual’ing: A Star Trek Case Study
Qualitative and quantitative insights are the yin and yang of the data world, and with the yang of “Big Data” spilling gallons of trade industry ink, what does the future hold for the “yin?” If your...
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The Royal Baby: Hotter than the Weather
On July 22, 2013, the citizenry of planet Earth was introduced to one George Alexander Louis, AKA, the Prince of Cambridge. And boy, were we fired up for it.The Hitwise chart below shows the top...
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Country club sports: Targeting wealthy sports fans
The stereotypical persona of John Q. Sportsfan brings to mind the image of the American Everyman; (yes, they are more likely to be male) and indeed, there are no clearly pronounced skews towards race,...
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